Designing an effective model Regarding the attractiveness of the export market of Iran's free zones (Case of study: Arvand Industrial Free Zone)

Document Type : Research Article

Authors

1 Department of Business Management, Khorramshahr Interntional Branch, Islamic Azad University ,Khorramshahr , Iran

2 Assistant Professor, Department of Statistics and Mathematic, Izeh Branch, Islamic Azad University, Izeh, Iran

Abstract
Introduction
 
The purpose of this research was to provide a model that affects the attractiveness of the export market of Iran's free zones.
 
Method
The research method is developmental-applicable in terms of purpose, and descriptive-survey in terms of analytical method. The statistical population included all of specialists and experts of Arvand Azad region (1000 persons). From this population 278 persons were selected as the research sample by stratified random sampling method. Data analysis was done in the qualitative part with the method of theme analysis based on 3-step coding. For this purpose, after studying the literature on the topic, the factors and components of the attractiveness of the export market were identified and prioritized. Finally, SEM in PLS software was used to measure the relationships.
Results
 
The results showed that components of attractiveness include internal factors (informational factors, internal organizational characteristics, internal obstacles, contextual platforms and governmental factors), external factors (enhancement of competitive advantage, business environment factors, factors related to the industry and marketing, investment, political factors, strategies to enter international markets, economic performance, customer analysis, comprehensive support, persuasion and evaluation and analysis of international markets). The results of fuzzy hierarchical analysis also showed that the most important factors of attractiveness are: external and internal factors, respectively. The most important external factors of industry market attractiveness are: evaluation and analysis of international markets, customer analysis, economic performance, strategies for entering international markets, creation of competitive advantage, industry-related factors, business environment factors, investment, factors related to the marketing, political factors, procedural factors, comprehensive support and motivation and persuasion. The most important internal factors of attractiveness are: internal organizational characteristics, informational factors, contextual factors, governmental factors and internal obstacles of the organization. The results of quantitative analysis showed that the external and internal factors of the attractiveness of the industry market affect the attractiveness of the market. It has an effect on the export of Iran's free zones.
 
Discussion
As a result, despite the relative advantages that are envisaged for production and export, managers can be going toward the dynamics of Iran's economic growth by knowing the needs of customers and the market and paying attention to the strengths and weaknesses of competitors.
 

Keywords



Amirnejad, G., & Azhdari, Z. (2018). Investigation of the Causal Relationship 
between Employees' Welfare and Organizational Agility. Industrial and 
Organizational Psychology Studies, 5(1), 53-64.  (Persian) 
Azzi da Silva, P., & Da Rocha, A. (2001). Perception of export barriers to Mercosur 
by Brazilian firms. International Marketing Review, 18(6), 589-611. 
Clarke, V., & Braun, V. (2013). Teaching thematic analysis: Overcoming 
challenges and developing strategies for effective learning. The psychologist, 
26(2), 120-123. 
Faraji, M., & Shakeri, A. (2012). Effective factors in export promotion of Iranian 
hand-woven carpet (with an approach to macro environment). Iranian Journal 
of Trade Studies, 16(63), 193-220. (Persian) 
Garcia, K., & Zimmermann, S. D. (2014). The role of mycorrhizal associations in 
plant potassium nutrition. Frontiers in Plant Science, 5, 337. 
Haar, J., & Ortiz-Buonafina, M. (1995). The internationalization process and 
marketing activities: The case of Brazilian export firms. Journal of Business 
Research, 32(2), 175-181. 
Hajipoor, E., Forozandeh, L., Danaei-Fard, H., & Fani, A. (2016). Designing the 
Pathological Model of Implementation of Public Policy in Iran. Military 
Management Quarterly, 15(58), 1-23. (Persian) 
520                                      ناور تاعلاطم  ینامزاس و یتعنص یسانش  هرود( هن  لاس ،م 9  ، ناتسمز و زییاپ  1401  هرامش ، 2 ) 
Håkansson, H., & Waluszewski, A. (2005). Developing a new understanding of 
markets: reinterpreting the 4Ps. Journal of Business & Industrial Marketing, 
20(3), 110-117. 
Hasangholipour, H., Gholipour, A., Ghazimahaleh, M. M., & Roshandel Arbatani, 
T. (2011). Requirements, necessities and mechanisms of knowledge 
commercializing in Management Schools / Faculties. Journal of Business 
Management, 2(4), 41-60. (Persian) 
Hook Jr, R. C., & Czinkota, M. R. (1988). Export activities and prospects of 
Hawaiian firms. International Marketing Review, 5(4), 51-57. 
Hu, C., & Lin, F. (2016). Product standards and export quality: Micro evidence 
from China. Economics Letters, 145, 274-277. 
Johanson, J., & Vahlne, J. E. (2015). The Uppsala internationalization process 
model revisited: From liability of foreignness to liability of outsidership. In 
International business strategy (pp. 33-59). Routledge. 
Kabiri, F., & Mokshapathy, S. (2012). A survey on export barriers faced by small 
and medium sized enterprises in Iran. Indian Journal of Innovations and 
Developments, 549-553. 
Keegan, W. J. (1974). Multinational scanning: A study of the information sources 
utilized by headquarters executives in multinational companies. Administrative 
Science Quarterly, 411-421. 
Keegan, W. J. (1999), Global Marketing Management, 6th Edition, prentice Hall 
Inc. 
Kim, J. J., & Hemmert, M. (2016). What drives the export performance of small 
and medium-sized subcontracting firms? A study of Korean manufacturers. 
International Business Review, 25(2), 511-521. 
Kotabe, M., Srinivasan, S. S., & Aulakh, P. S. (2000). Multinationality and firm 
performance: The moderating role of marketing and R&D activities. In 
American Marketing Association. Conference Proceedings (Vol. 11, p. 22). 
American Marketing Association. 
Lin, H. F., & Lee, G. G. (2004). Perceptions of senior managers toward 
knowledge‐sharing behaviour. Management decision, 42(1), 108-125. 
Man, M. M. K. (2010). The Relationship between Distinctive Capabilities, 
innovativeness strategy types and the export performance of small and 
521
 ….
 یتارداص رازاب تیباذج
 اب طابترا رد
 رث
 ؤ
 م یوگلا
 کی
 یحارط
 Medium-size enterprises (sMes) of Malaysian Manufacturing sector. 
International Journal of Management and Innovation, 2(1), 15. 
Maqsoom, A., Charoenngam, C., Masood, R., Awais, M., 2014. Foreign Market 
Entry Considerations of Emerging Economy Firms: An Example of Pakistani 
Contractors. Procedia Engineering, Volume 77, pp. 222-228. 
Maqsoom, A.,Charoenngam, C., 2013. Internationalization process of Pakistani 
contractors: An exploratory study, Paper presented at the International 
Conference on Construction and Real Estate Management (ICCREM), 
Karlsruhe, Germany, October, 10-11. 
McCombie, J., & Thirlwall, A. P. (2016). Economic growth and the balance-of
payments constraint. Springer. 
Oura, M. M., Zilber, S. N., & Lopes, E. L. (2016). Innovation capacity, 
international experience and export performance of SMEs in Brazil. 
International Business Review, 25(4), 921-932. 
Pinho, J.C., & Martins, L. (2010). Exporting barriers: Insights from Portuguese 
small- and medium-sized exporters and non-exporters. Journal of 
International Entrepreneurship, 8(3), 254-272. 
Serra, P., Westmeier, T., Giese, N., Jurek, R., Flöer, L., Popping, A., ... & Courtois, 
H. (2015). SOFIA: a flexible source finder for 3D spectral line data. Monthly 
Notices of the Royal Astronomical Society, 448(2), 1922-1929. 
Shojaie, M., Mohtaram, R., & Ataherian, S. (2014). The effect of enterprise interior 
items on export performance (Case study: Exporting pistachio companies in 
Tehran). Journal of Business Management, 6(4), 791-807. (Persian) 
Soroori, S., Fahiminejad, A., Morsal, B., & Tayebi Sani, M. (2019). The Effect of 
Organizational Agility on the Organizational Empowerment: Mediating role of 
Psychological Empowerment. Industrial and Organizational Psychology 
Studies, 6(1), 81-102. (Persian) 
Uner, M. M., Kocak, A., Cavusgil, E., & Cavusgil, S. T. (2013). Do barriers to 
export vary for born globals and across stages of internationalization? An 
empirical inquiry in the emerging market of Turkey. International Business 
Review, 22(5), 800-813. 
Ye, Y., LeGates, R., & Qin, B. (2013). Coordinated urban-rural development 
planning in China: The Chengdu model. Journal of the American Planning 
Association, 79(2), 125-137. 
Volume 9, Issue 2
March 2023
Pages 521-505

  • Receive Date 27 January 2023
  • Revise Date 23 February 2023
  • Accept Date 18 March 2023